Monday Minute: Larry Ash of Prince Adventures

The Monday Minute is a weekly feature in PAX that highlights the movers, shakers, leaders and rule breakers of Canada's travel advisor community. Wanna be profiled? Wanna nominate someone? Email newsroom@paxglobalmedia.com!

Name: Larry Ash

Name of business: Prince Adventures (Trevello)

Where do you live?: Kingsville, Ontario & Portland, Newfoundland in the summer

How long have you been a travel advisor?

I've been a travel advisor part-time since August 2024 and now, proudly full-time since February 2026, when I retired from my career as a high school principal. This is my second career, and it's something I plan to do well into retirement, as I see my business growing for decades.

What is your specialty? 

Cruising for sure, including expedition and river cruises. Also, European ski holidays, Jamaica, and the Out Islands of the Bahamas.

What inspired you to become a travel advisor? 

Early in my adult life, I lived in Jamaica and the Bahamas, which gave me the travel bug. Now, with retirement and family in the business, I’m getting back into travel.

What travel trends are you seeing these days?

Experiential travel!! It is no longer enough to visit a location. People want to meet, chat, and break bread with locals to experience their culture and learn their personal story.

Of all the bookings you’ve made, which itinerary and/or travel package are you most proud of?

A European river cruise coupled with a rail journey through the Swiss Alps — it was a labour of love. As someone new to the business, it was a professional journey of discovery that led me to travel to some of those destinations soon after 

What’s the most memorable trip you ever took?

Staying with a local in Exuma, Bahamas. Their simple take on life and the passion and love for their island was inspiring and infectious.

Where do you see your business/career one year from now? What are your future goals?

I look forward to serving my travellers well and providing a top-notch, personal level of service. Repeat business is a continued focus.

What’s one new skill you’ve acquired recently?

I have taken a few new cruise (river and expedition) program trainings, enabling me to better understand and pair the right provider with their ideal experience. It's incredible how many providers can cater to a different client demographic.

What’s one thing you would change about the travel industry?

Well, one thing I would change is to encourage more advisors to view one another as peers, not competitors. We can build community and engage new travellers who have never worked with an advisor before—like me!

What’s the secret to being successful in this business? 

Define what your own success truly is, not the success that is defined by others.

What is your motto?

Live life to the fullest at home and away by travelling, when you can and as much as you can.

What is your number one piece of advice to other travel advisors?

Don’t be driven by the sale. Take great care of the client, and the sales will follow.

Where are you travelling next? 

Italy, as my son is moving to Milan for a university exchange next semester.

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